This project delves into the impact of advertising on mass consumption, which leads to excessive waste from construction debris. Institute 88 is a visionary project centered on exploring the potential for repurposing wood from construction waste in the city of Chicago. Within this initiative, researchers investigate the concept of transforming construction debris wood into useful products that can be reintegrated into the marketplace. The primary goal of this research institute is to advocate for and promote the concept of adaptive wood reuse within Chicago. To accomplish this objective, the institute’s design employs a modular, stacked, and offset form that fosters interaction between researchers and the public. Encased by wooden facades, the offset structure serves as a passive billboard, communicating the institute’s mission to the public. Furthermore, the fixed infrastructure, featuring interchangeable facades, enables researchers not only to conduct studies but also to generate income that supports the institute’s economic sustainability.
